Projects: Katalyst Cog West Branding

In our ever growing project gallery I’m attempting to summarize our latest round of corporate branding projects mostly used to keep the creative juices flowing and the graphic art skills sharp, but also to fine tune our own personal brand in a visual version of a kaizen 

Kaizen is the practice of continuous improvement. Kaizen was originally introduced to the West by Masaaki Imai in his book Kaizen: The Key to Japan’s Competitive Success in 1986. Today Kaizen is recognized worldwide as an important pillar of an organization’s long-term competitive strategy. Kaizen is continuous improvement that is based on certain guiding principles:

  • Good processes bring good results
  • Go see for yourself to grasp the current situation
  • Speak with data, manage by facts
  • Take action to contain and correct root causes of problems
  • Work as a team
  • Kaizen is everybody’s business

    Kaizen Word Picture

    KAI      =   CHANGE

    ZEN     =    GOOD


    Kaizen = Continuous Improvement

    …by Everybody! Everyday! Everywhere!


    See what Katalyst Cog West can do for you…